Sana List Seller Guide – How to Sell Safely & Successfully in Kenya

Welcome to Sana List, Kenya’s trusted online marketplace. Whether you’re an individual or a business, this Seller Guide will help you list your products, reach thousands of buyers, and sell safely across all 47 counties.

1. Getting Started as a Seller

• Create a Free Seller Account: Sign up with verified email or phone for credibility and easy communication.
• Complete Your Profile: Add business name, location, and contact details to build trust with buyers.
• Verify Identity: Verified accounts get higher visibility and credibility.
• Understand Our Policies: Read our Safety Tips and Terms & Conditions for safe and compliant selling.

2. Creating Effective Listings

• Choose the Right Category: Cars, property, electronics, fashion, jobs, services, agricultural machinery, construction machinery, and more.
• Write a Clear Title: Include brand, model, year, or main features. Example: “Toyota Corolla 2018 – Excellent Condition – Nairobi”.
• Provide Detailed Descriptions: Highlight features, condition, quantity, and any warranties.
• Use High-Quality Images: Upload multiple clear photos from different angles. Avoid stock images when possible.
• Set a Competitive Price: Research similar listings on Sana List and other marketplaces to price effectively.
• Include Location: Specify your city or county for local buyers.
• Highlight Delivery Options: Indicate if the item is available for pickup, shipping, or delivery.

3. Selling Tips for Specific Categories

• Motor Vehicles: Include NTSA registration, service history, mileage, and chassis number. Highlight recent repairs or features.
• Property & Real Estate: Include photos of the property, title deed info, land survey details, and nearby amenities.
• Electronics & Gadgets: List brand, model, condition, warranty, and accessories.
• Fashion & Beauty: Mention sizes, materials, brand, and condition (new or used).
• Jobs & Services: Clearly state role, salary, location, and application requirements.
• Agricultural & Construction Machinery: Include year of manufacture, engine hours, maintenance history, and location.

4. Promoting Your Listing

• Featured Ads: Boost visibility by upgrading to featured or urgent listings.
• Update Listings Regularly: Renew or edit listings to appear at the top of search results.
• Respond Quickly: Buyers trust sellers who reply promptly.
• Use Keywords: Include relevant keywords in the title and description for SEO. Example: “Used Toyota Hilux 2017 Nairobi” for vehicle listings.

5. Communication & Negotiation

• Always respond politely to inquiries via call, SMS, or WhatsApp.
• Negotiate fairly, keeping the transaction safe and transparent.
• Keep records of conversations and agreed terms for reference.
• Confirm payment before handing over the item.

6. Selling Safely on Sana List

• Meet in Public Places: Petrol stations, malls, or police stations are recommended for in-person transactions.
• Bring a Friend: Especially for high-value items like cars, machinery, and property.
• Verify Payments: Check M-Pesa confirmations, bank transfers, or cash before releasing the item.
• Do Not Share Personal Information: Avoid giving home address or sensitive info unless necessary.
• Report Suspicious Buyers: Use the report feature for any suspicious activity.

7. Shipping & Delivery Tips

• Use reliable courier or transport companies for nationwide deliveries.
• Provide tracking numbers and delivery updates to buyers.
• Ensure the item is packaged securely to prevent damage.
• Confirm receipt before considering the transaction complete.

8. Handling Returns & Disputes

• Clearly state your return or refund policy in the listing.
• Document item condition with photos before shipping.
• Resolve disputes calmly and professionally via Sana List messaging.
• Encourage buyers to contact support for serious issues.

9. Conclusion

Selling on Sana List is simple, safe, and profitable if you follow these steps. By creating detailed listings, promoting effectively, communicating responsibly, and following safety guidelines, you can reach thousands of buyers across Kenya—from Nairobi to Mombasa, Kisumu to Eldoret. Start selling today and grow your business with Sana List!

Sell smart. Sell safe. Choose Sana List – Kenya’s trusted online classifieds marketplace.